Tim Yang’s Weblog

Particletree has an article on small business blogging making arguments for it. The article brings up the point that small businesses think that blogging is too time consuming. But I think they’d change their minds if they knew of the interesting and wide range of things they could blog about. For most people, blogging is synonymous with ranting and political monologues. Having a list of small-business-related topics (and examples of their execution) could fire up the imagination of small businesses and their motivation to blog. The Particletree article lists a few:

1. Issues the company itself is dealing with
2. New product ideas
3. Marketing ideas
4. Small business issues
5. Practical tips
6. References and links to other articles

But a blog is an interactive channel. So to this list I would add a few feedback ideas, thought sharing ideas and more. A blog is also not just a marketing channel, but also a channel to assert your expertise, a public relations channel and a relationship/trust building channel. So I could add a few more ideas to the list:

1. Letters from readers/customers
2. Solicitations for feedback on product issues
3. Solicitations for feedback on marketing issues (RevenueRoundtable)
4. Consumer/Customer meetups
5. Reviews of related books/websites/articles (RevenueRoundtable)
6. Industry/ethics issues (RevenueRoundtable)
7. Social issues (SkyeCreative)
8. Consumer issues (RevenueRoundtable)
9. New products (DenaliFlavors)
10. New press coverage (DenaliFlavors)
11. Announcements of new clients
12. Announcements of new locations/outlets
13. Announcements of new employees
14. Announcements of new partners or suppliers (SkyeCreative)
15. Conferences and other upcoming events that business representatives will attend
16. Customer/Service policy changes or new policy issues
17. Case studies

Sorry I didn’t have time to find examples of all of the list. I’ll add more, but please feel free to suggest some. Links via PowerBlog Review.