Why RSS is better than email in permission marketing - Tim Yang's Geek Blog

« RSS Submissions directory \| Back to TimYang.com \| ScrappyGoo is faster than Google Alerts and shows more results » Sunday May 15 Why RSS is better than email in permission marketing Syndicateiq.com has an excellent article listing the ways that RSS beats email in permission marketing. No spam filters or black-list to avoid Consumers opt-out (no CAN-SPAM requirements) Guaranteed delivery of content More trustworthy because it puts control of the subscription in the hands of the subscriber The article advocates using both email and RSS. More people know how to subscribe with email and much fewer use RSS readers. But perhaps that doesn't make any difference because (it quotes) a study by eMarketer warns that 83% of people hesitate in subscribing to an email newsletter because they're not sure whether their email will get sold to spammers. http://syndicateiq.com/cms/s-iq/more/rss_saves_email/ Share this article on del.icio.us // Comments [1] Comments Tim, Thanks for the mention on your site. Let me know if you have any other questions. Stuart Posted by Stuart Watson on May 17, 05 \| 5:24 am Permalink Trackback URL for this entry No trackbacks exist for this entry. No pingbacks exist for this entry. Leave a Comment Name Email Homepage Show email Remember me Notify me when someone replies to this post? Back to the top © Tim Yang 2000-2005 // // XHTML 1.1 // CSS valid // My PDF resume // Hosted By Agonus	Google Textads Related topics	Related entries 34% of broadband users go to websites mentioned on TV allaboutbranding.com Amazon can target RSS subscribers with personalised marketing, but they don't avant\|marketer Bad Blogger advice This website is read by web professionals everyday. Advertise your product here with Adbrite. Email this article to a friend Recipient's email Your name Your email Personal message Send link Send full article
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