I experimented for two weeks with Google Adwords for my freelance copywriting business.
I won’t go into much of the details, but I was quite happy with the results. It gave me a lot of enquiries, most of whom turned out to be genuine paid work.
I targeted not just on keywords, but also on location (Malaysia) and age (20-60 years).
What I was terribly disappointed with was the Content Network. Google Adwords shows a list of where my ads showed up on. The network performs on the basis of opt-out.
You never know which websites your ads will appear until they do. So when someone clicks on an ad, you end up paying for the click, even though you never paid for the ad to appear on that website.
I found that 30% of what I paid for were on the websites of domain squatters. No content whatsoever.
60% were on websites belonging to truly desperate people who are more keen on collecting micro-payments than actually producing worthwhile content. In other words, your run-of-the-mill blogger.
Only 10% of the ads ended up on websites of adequate quality and of relation to the ads.
I don’t know whether that 10% was worth paying for because Adwords doesn’t track a clickthrough to the goal. Or maybe it does, but Google Analytics doesn’t show it.
In the two weeks, I ended up paying nearly 50% of the spent budget on clickthroughs from the Content Network. 90% of which I doubt were worthwhile.
So my recommendation is: don’t turn on Content Network. Keep it off. Save your money.
The Extended Menu module for Joomla 1.5 is both really useful and really popular for creating dropdown CSS menus. But it has a problem if you have a homepage link as a menu item.
Extended Menu always adds the homepage alias as a suffix rather than linking directly to your root. ie http://yourdomain.com/home instead of http://yourdomain.com.
(The standard Joomla Main Menu module doesn’t have this problem.)
Here is the hack to solve it.
1. Open /modules/mod_exmenu/exmenu/view/menuview.class.php in your editor
2. Find
default: // formerly case 2
// open in parent window
3. Append after those lines
if($menuNode->link == "http://yourdomain.com/home") {
$menuNode->link = "http://yourdomain.com/";
}
Voila! Works for any troublesome link. Sent to me by Richard Biddle.
I’m one of an old dying breed. I am a pre-iMac user. One of the oldest in existence. I began 20 years ago in 1989 when I was introduced to the Apple LCIIs in basic Journalism class.
But Macs are no longer for me.
I’ve owned 5 Macs. Each one lasting a good 4 or 5 years. One upgrade was prompted by a hard disk crash. One was prompted by the new look of the colourful lozenge iMac (and also because Apple stopped supporting OS9). One was prompted because I needed a laptop rather than a desktop. The last one was by the theft of my iBook.
I don’t upgrade out of habit every couple of years. But it seems Apple doesn’t want those kind of customers. They make decently-solid computers that do seem to last many years. Mac users also tend to treat their computers well which also lengthens their lifespans.
This time, I don’t need to upgrade. But Apple is demanding that I am, even though my iBook works perfectly fine. They stopped making spare parts like batteries and power supplies for my iBook a long time ago. At the same time, for the second time, they stopped supporting my operating system (OS 10.3.9).
Being unable to get a replacement battery or power supply is a really ridiculous reason to have to invest in a new laptop. But that’s Apple for you.
The only way for me to continue using a Mac is to buy a new one. And I am refusing to play this game.
At least Microsoft tries to make their operating system backward compatible. And there are a lot more software companies willing to ensure their products work with older PCs. But Apple and their suppliers will cut you off, perhaps in the belief that they are doing you a favour by making you get a superior product.
There are things I like about Macs that I will be looking for in my new PC.
I want a small sized PC laptop (around 12″ inches), a solid feel like my iBook, no DVD player, something lightweight like the Air, with a nice GUI and with a Firewire port as standard.
I can’t say it hasn’t been disappointing. It’s been a bit like finding out you married for love and she married for money. Then again, there were plenty of wonderful years.
So long, Apple. It was good while it lasted. No hard feelings.
After such a long time, I’ve finally broken my Joomla cherry.
I’ve begun creating Joomla templates and using Joomla as my defacto CMS when making websites.
My new personal business website is at http://copywriter.my/.
I must remember never to dive with a newbie and non-photographer group ever again. This is the second time I’ve made that mistake. They tend to go to very safe and shallow areas and move far too fast for patient photography.
So I didn’t get much photography done. Especially since the first day was overcast and I don’t have strobes. I also didn’t get to return to the part of the Sri Nakhoda wall that has all the nudibranches.
The visibility on the third day was very good and the first wreck in Tenggol bay was the clearest I’d ever seen it. Here was the giant moray hidden inside.
Once in a while, every driver will have the experience of having an aggressively-speeding driver tailing him or coming up too fast from the rear.
Two of the more common ways of dealing with such a driver is either to give way or to make a hard brake. The first is passive and doesn’t do any good. The second is inappropriate and downright dangerous.
Here is how I deal with speeding drivers: I execute a two-lane block to box them in. It’s a safer alternative and it gives me a warm feeling inside.
(The scenario I am about describe assumes that both you and the speeding driver are in the fast lane.)
At this point, one of three scenarios may play out.