A very impressive online magazine about branding. It even has a good set of questions that allows you to evaluate the strength of your brand in the minds of your consumers.
http://www.allaboutbranding.com/index.lasso?page=11,53,75
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allaboutbranding.com
A very impressive online magazine about branding. It even has a good set of questions that allows you to evaluate the strength of your brand in the minds of your consumers.
http://www.allaboutbranding.com/index.lasso?page=11,53,75
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