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Thursday January 06

Trigger words makes users dig into a site

Here's an interesting quote on user experience.

"...a web page can do only one of two things: either it contains the content the user wants or it contains the links to get them to the content they want. If a page doesn't follow this rule, then the users stop clicking..."

Trigger words is what makes users dig in to a site - words that contain the essential elements that provide the motivation to continue with the site.

So you have to be really careful to understand what words will trigger a user and place them prominently.



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