How the Coronavirus is Driving Innovation in AR/VR

With the increased need for social distancing, working from home and cancelled events, many industries are looking to digital innovations to bridge the gap of engagement. The AR/VR sector is the primary beneficiary of all that attention. Here are 10 areas we could see increased usage of AR/VR technology.

1. Virtual Education

Now that events and classrooms are closed, event speakers and educators will be using VR and AR to create rich learning environments with VR simulations and AR laboratories.

2. Virtual Shopping

With malls and offices closing, retail and B2B eCommerce will be reshaping online shopping with personalized experiences. From AR product demos and virtual unboxing to VR apparel and cosmetic trials. Some companies are currently working on virtual shopping advisors to walk you through your choices.

3. Virtual Space Planning

From Ikea’s room planners to urban landscape planning, VR and AR are helping designers collaborate to model and test ideas with both interior and exterior virtual spaces.

4. Virtual Repair and Maintenance

One of the biggest industrial uses of AR is for repair and maintenance of complex equipment. Maintenance and repair staff in the field are using AR headsets to provide useful diagnostics on the spot, suggest fixes, and point out trouble areas.

5. Virtual Surgeries

Medical schools have taken leaf from pilot training and are increasingly using AR to train future surgeons before they get to the surgery room.

6. Virtual Culture

More museums and galleries are broadening their cultural reach by bringing art, history and anthropology out of their halls and into homes and classrooms across the world.

7. Virtual Safety

AR is helping emergency responders be more aware of their surroundings and danger issues in real time by providing critical information in real time through AR headsets, keeping them safer.

8. Virtual Healthcare

Going beyond telemedicine, AR headsets with the aid of artificial intelligence are being used to help physicians to diagnose symptoms more accurately and enabling surgeons to peer inside a patient’s body without making incisions.

9. Virtual Factories

AR headsets are enabling engineers to provide critical real time performance information on equipment to improve processes and predict safety issues.

10. Virtual Marketing

As social distancing takes hold, more marketers (and every B2B copywriter) are finding new ways to enhance brand experiences for both B2C and B2B products and services.