Archive for the 'Marketing' Category

Free Christmas present delivery

Saturday, November 12th, 2005

Research shows that most online retailers are expected to offer free delivery this Christmas. So if your online shop isn’t giving free deliver, try shopping elsewhere.

A survey by and BizRate Research suggests 79% of online retailers will offer free shipping with conditions such as a minimum order.

What do you write for a small business blog

Monday, October 3rd, 2005

Particletree has an article on small business blogging making arguments for it. The article brings up the point that small businesses think that blogging is too time consuming. But I think they’d change their minds if they knew of the interesting and wide range of things they could blog about. For most people, blogging is synonymous with ranting and political monologues. Having a list of small-business-related topics (and examples of their execution) could fire up the imagination of small businesses and their motivation to blog. The Particletree article lists a few:

  1. Issues the company itself is dealing with
  2. New product ideas
  3. Marketing ideas
  4. Small business issues
  5. Practical tips
  6. References and links to other articles

But a blog is an interactive channel. So to this list I would add a few feedback ideas, thought sharing ideas and more. A blog is also not just a marketing channel, but also a channel to assert your expertise, a public relations channel and a relationship/trust building channel. So I could add a few more ideas to the list:

  1. Letters from readers/customers
  2. Solicitations for feedback on product issues
  3. Solicitations for feedback on marketing issues (RevenueRoundtable)
  4. Consumer/Customer meetups
  5. Reviews of related books/websites/articles (RevenueRoundtable)
  6. Industry/ethics issues (RevenueRoundtable)
  7. Social issues (SkyeCreative)
  8. Consumer issues (RevenueRoundtable)
  9. New products (DenaliFlavors)
  10. New press coverage (DenaliFlavors)
  11. Announcements of new clients
  12. Announcements of new locations/outlets
  13. Announcements of new employees
  14. Announcements of new partners or suppliers (SkyeCreative)
  15. Conferences and other upcoming events that business representatives will attend
  16. Customer/Service policy changes or new policy issues
  17. Case studies

Sorry I didn’t have time to find examples of all of the list. I’ll add more, but please feel free to suggest some. Links via PowerBlog Review.

Techcrunch on how to pitch your dotcom

Saturday, September 10th, 2005

This is a great article from Techcruch on ten things that tech companies can do to get blogged. It’s Techcrunch’s wishlist directed at all the PR reps who keep sending them stuff. But it makes a lot of sense. Most tech entrepreneurs already get most of the points. The ones that they keep missing are points 7 and 8.

7. Be descriptive. Tell me what your product does immediately in crisp and interesting prose that is FOA (Free Of Acronyms). FaceBook is a social networking site for college students. Pandora is a music recommendation engine. See? I need more details down the road, but give me something to hold on to before you jump into the cool way you’ve implemented ajax into the FAQs, or whatever.

8. Tell a Story. Bloggers want to tell a story. Help them. Pandora is different because they break down music technically – interesting! 60% of FaceBook’s users log in daily – wow! Writely is allowing people to visualize a world without thick clients – big story!

Tech entrepreneurs always fall in love with their technology. I’ve been pitched ideas revolving around Ajax and Ruby before. But when I respond with “But how is it different from this-or-that dotcom? And why will this-or-that user segment prefer it?”, I always get blank stares and stammering. The things is, tech entrepreneurs almost never think about who will be using their software or how they will use them before they start building them. The key to success always lies with focusing on the users, not on the sexiness of the technology. It’s pure commonsense.

The role and function of marketing communications in product development teams

Monday, September 5th, 2005

The ideal dotcom startup team seems to be CEO, CTO and COO or CFO. Now it’s all well and good to be product and business focused, but who’s looking out for the people who can make or break a business — the users and the public stakeholders? A CEO’s function is to provide strategic vision, a CTO’s to manage the development of the product and internal technologies, a COO or CFO is to look after revenue and expenditures. All these are full-time jobs with weighty responsibilities. Just as weighty as it is the CCO’s (Chief Communications Officer) job which is to manage the outgoing as well as incoming communications of the company as well as looking after its brands. Yet most dotcom startups completely sideline this essential function.

I had drinks with the joint CEOs of last night. Both very bright and clued-in guys who have great ideas for web services and products. They both have great vision and are very experienced at producing winning products and partnerships. And while they do know what their consumers want and how to deliver the goods, neither of them has marketing communications expertise and neither does anyone on their development team. Even while their products are in development, buzz still needs to be managed as first time users try out their beta products and talk about them. And someone needs to create marketing communications plans and execute them. Currently, they’re both handling these functions themselves but chinks are starting to appear. There’s not one but two faux Wikipedia pages to promote their products; glaring spelling errors in their marketing materials; use of a free blog host (Blogspot) for their company blog; and at least one instance of evoking the cliched Google’s Law. None of which set very good impressions on the techie crowd — the quintessential first-adopters. I’m not trying to be picky, but a startup that wants to engage the larger community has to first be inscrutably “Slashdot-ready” (and those guys do way a lot more researching).

Banning Google ads from Blogspot internet marketers

Saturday, August 6th, 2005

I started noticing that ads from “marketing gurus” promising untold riches have been appearing in my Google ads. I also noticed they were all hosted on sites. Listen, if you’re too cheap to buy a decent domain and host for your site, you’ve got zero credibility as an internet marketer. You don’t deserve to be seen. I’ve gone to my Google Adsense ad filter and zeroed you out. Get back under the rock you came from and stay there.

New wishlist sites

Saturday, August 6th, 2005

Two new wishlist sites have come about recently. and Unlike’s wishlist, these are not site specific and you can list items you find on any shopping website. Both of them work very similarly. You can share your wishlist publicly or privately both on the website and in RSS feeds. Both of them supply bookmarklets for easy updating of your list. supports user-added tags, but neither service has a recommendations engine like does. But I’ll bet they’re both looking into it.

Via the RSS Wiki

Marketers should communicate more with server managers to prevent service failures

Friday, August 5th, 2005

A study called the Internet Campaign Effectiveness Study in the UK found that a lack of communication between marketing and IT is one of the key reasons why serious site failures occur. Site failures might mean slowing down of responses or errors in processing due to timeouts because of heavy traffic.

The study puts the blame heavily on marketers, suggesting that a lack of planning and goal setting coupled with a lack of understanding of the processing power required to service a block of visitors is creating unnecessary stress on existing processing power. I think this is quite unfair because it is notoriously difficult to gauge with any degree of accuracy the number of people who visit a site during or after a marketing campaign. Yes, a seasoned marketer using conventional media can estimate the degree of generated interest based on reach and persuasiveness of the message. But even if he were to supply those figures to a server manager, the manager wouldn’t really be able to tell how much processing power would be required to service the expected visitors. For instance, can anyone tell how many requests a thousand online visitors will make in one hour? And what kind of requests would those be? Database requests or static page requests?

I think the key problem occurs when marketers engage in a heavy burst campaign and don’t tell server managers to have extra power on standby. In a burst campaign, a great deal of effort and money is spent to create an attention explosion toward a website. It would therefore be unreasonable to expect zero server failures with the resulting burst response. Adequate contingencies can always be prepared, but only if the manager is expecting to have to make them.

Retailing: What’s working with online shopping

Friday, July 29th, 2005

The McKinsey Quarterly has a good article on tactics for online retailing. The article recommends a strategy of complementary online and offline tactics. Giving the examples of LL Bean and Ross-Simons, it calls the strategy a “triple play” — the online store drives traffic to the bricks and mortar store, while the bricks and mortar store acquires walk-in customers and a direct mail catalog offers traditional from-home purchasing from a hard-copy. In every which way, this strategy targets shopping behaviours and captures the market whichever way that the market likes to shop — with the convenience from the home or the human-contact of offline.

The McKinsey Quarterly: Retailing: What’s working online

Measuring the effectiveness of a corporate blog

Saturday, July 23rd, 2005

If blogs are going to be an important part of the marketing and communications mix, then there must be some way of evaluating their returns. Heidi Cohen, a professor of Direct and Interactive Marketing at NYU has written some ideas on how to evaluate corporate blogs. The first step in the blog evaluation process must first of all be determining what the blog is expected to do. Cohen has a list of communication objectives for a corporate blog:

  1. Establish expertise - Blogs can be used to raise credibility of a company in its field.
  2. Create alternative media - Blogs can be established as a media outlet in their own right as a value-added corporate service or a product by itself.
  3. Extend corporate communications - Blogs enable companies to present a human face and voice to the public.
  4. Build community - Blogs can grow groups around a technology or issue related to the company’s product.

What Cohen leaves out at this point is the crucial part of first establishing the target of the blog communication. Without knowing that in clear terms, the objectives and their measurements lack meaning. Because blogs communicate on a personal level, they must show some return in terms of increase in brand awareness, brand prestige or credibility, likeability of the brand or understanding of the message. Cohen’s idea of return on investments revolves mostly around mainstream media effects.


Does Xanax Cause Weight Gain
Buy Levitra Low Price
Does Ultracet Contain Opiates
2mg Yellow Xanax
Coupon Lipitor
Is Adipex A Narcotic
Adipex P 37.5
Is Vigrx Available In Stores
Lawsuit Lipitor
Sildenafil Citrate 50mg
Soma Drug
Buy Levitra
Long Term Effects Of Xanax
Adipex Drug Phentermine
Uk Pharmacies Cheap Viagra
Xanax And The Elderly
Xanax Work Immediately
Phentermine Studies
Levitra Prescription
Celebrex It S Side Effects
Cat Valium
What Does Tramadol Treat
Negative Effects Of Valium
What Kind Of Pill Is Cor 127
Soma Highs
Can Ultram Give You Seizures
Is Adipex Habit Forming
Nicknames For Valium
Buy Cod Phentermine
Pill Doctor
Pill Identity
Lipitor Side Effects Lawsuit
How Does Xanax Make You Feel
Soma Com
Soma Bicycle
Phentermine On Sale
Real Cheap Tramadol
Liquid Valium
Cheap Paris Phentermine
Heart Attack Viagra
Can You Die From Valium
Lipitor Risks
3 53 Buy Tramadol
Effects Negative Valium Xanax
Ultram And Surgery
Name Of A Pill By The Imprint
Buy Viagra Prescription Online
50 Didrex
Celebrex Attorney
Tramadol Abuse
Cialis Purchase
Ultram And Drug Interactions
Diazepam Dose
Herbal Prescription Viagra
Ultram Withdrawal Symptom
Smoking Xanax
Can Lipitor Cause Weight Loss
Apo Diazepam
Time Release Xanax
How Well Does Fastin Work
Is Adipex Bad For Your Health
Online Phentermine
Benzodiazepine Addiction
Diazepam Withdrawal Symptoms
Diazepam Side Effects
Drug Search
Compare Adipex Price
Drug Adipex
Levitra Prescription America
Ultracet Supposed To Do Ultram
Ultracet Dosage
Valium Half Life
Celebrex 200mg
What Is The Origin Of Valium