Truckers as mentors to kids
Here's a novel idea... how about we get a bunch of truckers and have them teach kids about life and trucking. It's been done!

Etrucker.com purports to be an organisation that is "dedicated to helping educate and mentor the nation's schoolchildren via a pen-pal relationship between professional truck drivers and children in grades 2-8".

If I had an eight-year old kid I'd definitely want him to know the intricacies between driving down Route 49 and Route 50, where to get the best chillie en-route to Kansas City and how to hold an indepth debate over which waitress in Alabama has the biggest hooters.