Particletree has an article on small business blogging making arguments for it. The article brings up the point that small businesses think that blogging is too time consuming. But I think they’d change their minds if they knew of the interesting and wide range of things they could blog about. For most people, blogging is synonymous with ranting and political monologues. Having a list of small-business-related topics (and examples of their execution) could fire up the imagination of small businesses and their motivation to blog. The Particletree article lists a few:
- Issues the company itself is dealing with
- New product ideas
- Marketing ideas
- Small business issues
- Practical tips
- References and links to other articles
But a blog is an interactive channel. So to this list I would add a few feedback ideas, thought sharing ideas and more. A blog is also not just a marketing channel, but also a channel to assert your expertise, a public relations channel and a relationship/trust building channel. So I could add a few more ideas to the list:
- Letters from readers/customers
- Solicitations for feedback on product issues
- Solicitations for feedback on marketing issues (RevenueRoundtable)
- Consumer/Customer meetups
- Reviews of related books/websites/articles (RevenueRoundtable)
- Industry/ethics issues (RevenueRoundtable)
- Social issues (SkyeCreative)
- Consumer issues (RevenueRoundtable)
- New products (DenaliFlavors)
- New press coverage (DenaliFlavors)
- Announcements of new clients
- Announcements of new locations/outlets
- Announcements of new employees
- Announcements of new partners or suppliers (SkyeCreative)
- Conferences and other upcoming events that business representatives will attend
- Customer/Service policy changes or new policy issues
- Case studies
Sorry I didn’t have time to find examples of all of the list. I’ll add more, but please feel free to suggest some. Links via PowerBlog Review.
Tim - great stuff, truly. I am launching my company’s official weblog this week and have been putting together a document for the entire team to reference in regards to content topics. There are some excellent topics and discussion points from your post to add to the list. Thanks again for your insight.
Best,
Greg
Hi Tim,
Thanks for the link! As a new blogger, it’s still very exciting for me when people link to my blog.
Check out my link about your link:
Commenting policy: Some comments run the risk of being deleted. These include comments that are spam or cannot be understood or are rude. Links in comments have 'nofollow' turned off.
Top - Home
Leave a Reply