Wednesday March 30

Mountain making

I coined a phrase. I think there are too many incidents recently where bloggers and internet conversations have quantitatively blown a minor occurance completely out of proportion not to have a phrase for it.

Mountain making (verb) is a form of mob behaviour occuring on the internet where a relatively minor incident has unproportional importance attributed to it due to the sheer numerical weight of published references or conversations about the incident. “Mountain making” is derived from the English idiom “making a mountain of a molehill” but does not refer to any exaggeration in connection to the incident.

The phrase has been used in relation to internet reactions to incidents such as the unveiling of Jeff Gannon as well as Malaysian blogger reactions to minor tremors after the 2005 Sumatran earthquake.

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I'm an online brand planner and SEO specialist in Malaysia. XHTML, CSS and PHP hacker. for branding and content planning and execution, offline and online. I'm also available for speaking and writing engagements.

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