Thursday May 12

34% of broadband users go to websites mentioned on TV

Seeing a dotcom on TV inspires a huge percentage of people to check them out online. But the report doesn't say why. Could it be that people running dotcoms make better and more inspiring TV commercials? This study was conducted independently by Forrester Research and not a TV station. So if you're running a dotcom, it's probably a good idea to put a larger share of your ad budget into TV.

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Because I watch TV with my laptop on my lap..

Posted by Tinus on May 13, 05 | 8:22 am Permalink
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