Thursday May 12

Online ads inspires more searches from ad viewers

Yahoo has done a study that shows that when people see an online ad, it often inspires them to search for topics related to the ad. It doesn't necessarily translate into sales for other competitors, but it makes even more sense to buy keywords that relate to your product, category or brand so that you don't lose any opportunity to get a viewing.

http://www.clickz.com/news/article.php/3503396

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