Sunday May 15

Why RSS is better than email in permission marketing has an excellent article listing the ways that RSS beats email in permission marketing.

  1. No spam filters or black-list to avoid
  2. Consumers opt-out (no CAN-SPAM requirements)
  3. Guaranteed delivery of content
  4. More trustworthy because it puts control of the subscription in the hands of the subscriber

The article advocates using both email and RSS. More people know how to subscribe with email and much fewer use RSS readers. But perhaps that doesn't make any difference because (it quotes) a study by eMarketer warns that 83% of people hesitate in subscribing to an email newsletter because they're not sure whether their email will get sold to spammers.

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Thanks for the mention on your site.  Let me know if you have any other questions.


Posted by Stuart Watson on May 17, 05 | 5:24 am Permalink
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