My experiment with locating TV commercials around the internet to create blog content is working out surprisingly well. At first I thought I’d be posting a few a week. But it looks like there are so many good TVCs around the web that I can promise to post three new ones every week day. And I’ve been running it for over two months already. Of course it’s only my opinion of what is a good commercial. Feel free to submit your own, I’d love to find out more about what’s out there.
http://adblog.wordpress.com/
Technorati Tags: TV Commercials Blogging
Back in 1998, there was a very popular website called Adcritic.com that tapped into the idea that people actually like seeing TV commercials. They showcased new commercials, mostly from the US. The site became so popular that when it closed down, it became the poster child for Popularity Meltdown. Bandwidth costs money and video takes up a lot of bandwidth. Adcritic later rose again, but in a paid subscription model and never regained its earlier popularity.
The next generation of video content sites like iFilm.com learned from the Adcritic case and created partnerships with bandwidth providers. But video content sites became anathema to venture capitalists. Until this year.
With the increasing popularity of high quality digital video recorders and the rise of the mobile phone video recorders, video blogging started becoming the in-thing. The year of the video bloggers began in 2004 (or arguably somewhat earlier) as people began making their own video content and posting them on their blogs. Then sites like Youtube.com and Video.google.com burst onto the scene earlier this year and things never looked better for video blogging.
Now that I’m in the advertising industry, I wanted to re-look into TV commercial blogs. There were none. Advertising blogs up till now focused on posters and press ads and photos of ambient media — cheap low-bandwidth-sucking images. One of the issues was that there was no reliable video hosting that was cheap enough for the lone enthusiast to afford. But with user-submission sites like Youtube and Google Video, fans of TV commercials now have free and reliable hosting resources to make highlight their favourite commercials.
So I made adblog.wordpress.com, a brand new TV commercial blog. It showcases the commercials that I like, culled from sites like thespecspot.com, viralx.com and adforum.com. The videos are hosted on these sites and I blog links to them. Or else, if I find the video on other sites, I upload them to Youtube. (Nice thing about Youtube and Google Video is that they generate thumbnails of the video from screenshots.)
There is so much TV commercial content floating all over the internet right now that I can post about four commercials a day and still have left over content for the following day. I hope you enjoy the commercials as much as I enjoy blogging about them.
Technorati Tags: Blogging Advertising TV Commercials
