Wednesday May 04Blogs: Syndicated or original contentProblogger.net has an interesting post about the differences between an original content blog and a syndicated blog. I spent a long time with the question about whether to go with more syndicated content (entries that talk about content on other sites) or original content. When I first started over four years ago, this blog was skewed more toward original content. Now it's more like 80-90% syndicated. Here's what Darren Rowse of Problogger has to say.
In my experience, there are three factors that outweigh Darren's five points in determining whether to go for syndicated content, original content or some mixture of both. First, what's the best fit with your current habits. Two, what sort of audience do you want to attract. Three, do you live in a stimulating environment. I don't think life ever revolves around blogging. More like blogging is subject to your habits and lifestyle. I read broadly about internet technology and social effects of the internet, both out of professional and personal interest. I look out for new things that might interest me to investigate further and generate an opinion article about. And I never intended for this blog to be any more than a public notebook about things I found on the internet. So writing a blog with more syndicated content fits better with my habits. It's also the best way to take advantage of my key point of differentiation -- my knowledge about the internet. I suppose I could write more original content about things happening in Asia. A lot of Asian bloggers do that successfully. But that would attract mainly Asian readership and I wanted to attract readers who like me like the internet a lot which tends to be more of a western audience. Internet development and new internet ideas progress at a much slower pace here and tends to cover ground already run through by American and European centres. So syndicated content about those developments goes without saying. But if you live in a stimulating environment, surrounded by stimulating people with an interesting job or have things happen around you, it's impossible not to generate original content. I found it much easier when I was in England where I was fed by the truckloads by things I read about in the library, in the vast selection of newspapers and things I saw on TV. So if I were to get a job as a waiter at Club Med or become a journalist in Colombia, I'd have to steer this blog back to original content. Share this article on del.icio.us // Comments [0] |
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