Benefits and Best Practices of B2B Email Marketing

Email marketing is commonly viewed as a cost effective marketing channel, however that should not imply that significant investments in this tactic are uncommon. Expenses in email marketing include list rental, email deployment programs, email deliverability services and list building initiatives, to name a few. It is one of those tactics that can be eitherContinue reading “Benefits and Best Practices of B2B Email Marketing”

7 Types of Marketing Content That B2B Businesses Need

Sales behaviors are changing, and leads spend more time online educating themselves before reaching out to your sales team. A solid content marketing strategy ensures your prospective customers have high quality resources to learn about your company and your offerings on their own. The purpose of content marketing is therefore to develop educational, entertaining orContinue reading “7 Types of Marketing Content That B2B Businesses Need”

5 Core Components of B2B Digital Marketing

The world of digital marketing is an ever-growing and evolving landscape filled with new technologies and best practices. Things will continue to evolve each year, but there are five core areas that should be the foundation of any successful, well-rounded B2B digital marketing strategy that you need a B2B copywriter for: Content Marketing Online MarketingContinue reading “5 Core Components of B2B Digital Marketing”