Monthly Archives: April 2020

With good B2B content, you can increase trust in your brand, strengthen relationships with customers, drive inbound traffic, generate demand, build authority in the industry, and educate prospects. That’s why many leading B2B companies invest in the best content B2B copywriters. But a good B2B copywriter is hard to pin down. They need strong researchContinue reading “Top 10 B2B Copywriters to Hire in 2020”

As with any marketing initiative, the first step in building your ABM plan is to set objectives that will enable you to gain backing and ensure you deliver measurable success. Plan how to engage each of your stakeholders in these objectives – in particular, the sales team. Make sure your marketing objectives align with yourContinue reading “3 Steps to Setting B2B ABM Objectives”

The optimum size of an Agile team is between six to 10 people and has three elements, the product owner, the scrum master and the team itself. 1. Scrum Master The scrum master is responsible for leading the day-to-day running of the team. They need good communication and negotiation skills, excellent organization and effective leadership.Continue reading “3 Key Roles Inside a B2B Agile Marketing Team”

The core of Agile is the ability to respond more quickly and effectively – change. Short bursts of focused work that are prioritized, reviewed and then changed. Forget all the principles, frameworks and jargon – according to a B2B copywriter who practices Agile marketing, the most important aspect is mindset. Agile requires a different wayContinue reading “7 Signs Your B2B Business Needs to Adopt Agile Marketing”

In the past five years the internet has led to a radical change in the international B2B market. Seventy per cent of the B2B buyer journey now takes place online and anonymously. The traditional sales organisation is losing its grip on the market. Additionally, a new generation of buyers has emerged with a strong onlineContinue reading “4 Ways the Internet is Changing B2B Marketing Forever”

You can’t have a brand experience if you don’t first understand what your brand is and what you stand for. Your brand is underpinned by three components, which put together form the brand vision. The vision sets out a clear direction for the brand. Brand values:  The shared values the company adheres to that sitContinue reading “How to Create a Great B2B Brand”

Once your event is over and your team has had the chance to meet with target accounts, it’s a matter of translating the outcome of that meeting into measurable next steps. Document Around any event, there are many activities that a prospect may take to indicate their readiness for sales engagement. These activities include, butContinue reading “Best Practices for Post-Event B2B Marketing”

It’s great when B2B marketing leaders and teams possess deep knowledge of their products or services, but this depth can also produce messaging clutter if care isn’t taken. Say the product or service is honey; those producing it will know every single ingredient while prospective customers might not even know what flavor of honey theyContinue reading “How to Avoid B2B Messaging Clutter”

Business executives understand having a well-crafted business strategy and clear goals for one’s business is critical. Your overall business objectives and strategy will effect every part of your organization and form the basis of your marketing strategy. If you have not already done so, work with a B2B copywriter to plot your strategy that yourContinue reading “Roadmap to B2B Digital Marketing Planning”

As B2B technology-oriented companies build out their marketing strategies and tactical plans, many CEOs and VPs of Marketing are still finding themselves asking the following question: should our organization be on social media? The answer is: absolutely! In a recent B2B technology content marketing report, 96% of those surveyed reported using social media content asContinue reading “B2B Social Media Marketing: Benefits and Strategy Roadmap”