The world of digital marketing is an ever-growing and evolving landscape filled with new technologies and best practices. Things will continue to evolve each year, but there are five core areas that should be the foundation of any successful, well-rounded B2B digital marketing strategy that you need a B2B copywriter for:
- Content Marketing
- Online Marketing (PPC)
- Search Engine Optimization
- Social Media
- Email Marketing
While it’s important to keep up with new trends and techniques that develop, lock in a solid digital strategy today by focusing on best practices and upcoming trends in these core areas.
The purpose of content marketing is to develop educational, entertaining or informative content that does not explicitly promote your brand. Instead, it aims to spark interest in your products or services by establishing your company as an expert and authoritative resource that can be leveraged to generate leads.
Online Marketing (PPC)
Online marketing is one of the most effective methods for businesses to amplify their brand’s reach and find new customers. Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices.
Search Engine Optimization
More B2B marketers are turning to SEO because it’s an effective way to attract more visitors to their websites and raise awareness of their business in the long-term. SEO is also a valuable tool to generate inbound leads.
Emails are a useful and direct way for B2B organizations to share information with customers and prospects, and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and more.
As B2B technology-oriented companies build out their marketing strategies and tactical plans, many CEOs and VPs of Marketing are still finding themselves asking the following question: should our organization be on social media? The answer is: absolutely! In a recent B2B technology content marketing report, 96% of those surveyed reported using social media content as their go-to content marketing tactic in their organization.