Best Practices for B2B Email Marketing

Emails are a useful and direct way for B2B organizations to share informationwith customers and prospects, and can be effectively used to market products/services, share new content, announce the latest company news, promoteupcoming events and more. Aside from lead generation opportunities, email marketing works for yourorganization by: Keeping your brand top of mind with leadsContinue reading “Best Practices for B2B Email Marketing”

How to Create Successful B2B Marketing Plans

Successful marketing doesn’t happen on its own. To get results, businesses need a written plan. Without it, companies fall prey to trial-and-error or reactive marketing. That outcome virtually guarantees companies will spend more time, money and energy than necessary—a reality most businesses want to avoid—as they pursue their growth goals. While the planning process takesContinue reading “How to Create Successful B2B Marketing Plans”

3 Barriers to Successful B2B Content Marketing

Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. For most marketers, the emphasis has long been on producing content of high quality and value.Continue reading “3 Barriers to Successful B2B Content Marketing”