Author Archives: B2B Marketing Expert

As a marketer, you’re often faced with everyday challenges that see you being pulled from pillar to post - like juggling campaigns, keeping abreast of brand performance, overseeing projects and managing your external agencies. If you think about all of the aspects of marketing that you’re expected to be an expert in, it’s easy toContinue reading “Biggest Challenges for B2B Digital Marketers and How to Overcome Them”

A website is essentially a home base which supports everything else you do – both online and off. Whether a company needs one or not is no longer up for discussion. Every website will have completely different needs, depending on a huge range of factors defined by audience, service and industry. Bigger brands in particularContinue reading “Why Small B2B Businesses Need to Invest in a Website”

Emails are a useful and direct way for B2B organizations to share informationwith customers and prospects, and can be effectively used to market products/services, share new content, announce the latest company news, promoteupcoming events and more. Aside from lead generation opportunities, email marketing works for yourorganization by: Keeping your brand top of mind with leadsContinue reading “Best Practices for B2B Email Marketing”

Successful marketing doesn’t happen on its own. To get results, businesses need a written plan. Without it, companies fall prey to trial-and-error or reactive marketing. That outcome virtually guarantees companies will spend more time, money and energy than necessary—a reality most businesses want to avoid—as they pursue their growth goals. While the planning process takesContinue reading “How to Create Successful B2B Marketing Plans”

Content has proven to be a highly effective driver of revenue, both directly and indirectly. Each year B2B organizations spend more than $5.2B on content creation and distribution. Additionally, 77% of marketers say content is core to business success. For most marketers, the emphasis has long been on producing content of high quality and value.Continue reading “3 Barriers to Successful B2B Content Marketing”

With good B2B content, you can increase trust in your brand, strengthen relationships with customers, drive inbound traffic, generate demand, build authority in the industry, and educate prospects. That’s why many leading B2B companies invest in the best content B2B copywriters. But a good B2B copywriter is hard to pin down. They need strong researchContinue reading “Top 10 B2B Copywriters to Hire in 2020”

As with any marketing initiative, the first step in building your ABM plan is to set objectives that will enable you to gain backing and ensure you deliver measurable success. Plan how to engage each of your stakeholders in these objectives – in particular, the sales team. Make sure your marketing objectives align with yourContinue reading “3 Steps to Setting B2B ABM Objectives”

The optimum size of an Agile team is between six to 10 people and has three elements, the product owner, the scrum master and the team itself. 1. Scrum Master The scrum master is responsible for leading the day-to-day running of the team. They need good communication and negotiation skills, excellent organization and effective leadership.Continue reading “3 Key Roles Inside a B2B Agile Marketing Team”

The core of Agile is the ability to respond more quickly and effectively – change. Short bursts of focused work that are prioritized, reviewed and then changed. Forget all the principles, frameworks and jargon – according to a B2B copywriter who practices Agile marketing, the most important aspect is mindset. Agile requires a different wayContinue reading “7 Signs Your B2B Business Needs to Adopt Agile Marketing”

In the past five years the internet has led to a radical change in the international B2B market. Seventy per cent of the B2B buyer journey now takes place online and anonymously. The traditional sales organisation is losing its grip on the market. Additionally, a new generation of buyers has emerged with a strong onlineContinue reading “4 Ways the Internet is Changing B2B Marketing Forever”