Author Archives: B2B Marketing Expert

You can’t have a brand experience if you don’t first understand what your brand is and what you stand for. Your brand is underpinned by three components, which put together form the brand vision. The vision sets out a clear direction for the brand. Brand values:  The shared values the company adheres to that sitContinue reading “How to Create a Great B2B Brand”

Once your event is over and your team has had the chance to meet with target accounts, it’s a matter of translating the outcome of that meeting into measurable next steps. Document Around any event, there are many activities that a prospect may take to indicate their readiness for sales engagement. These activities include, butContinue reading “Best Practices for Post-Event B2B Marketing”

It’s great when B2B marketing leaders and teams possess deep knowledge of their products or services, but this depth can also produce messaging clutter if care isn’t taken. Say the product or service is honey; those producing it will know every single ingredient while prospective customers might not even know what flavor of honey theyContinue reading “How to Avoid B2B Messaging Clutter”

Business executives understand having a well-crafted business strategy and clear goals for one’s business is critical. Your overall business objectives and strategy will effect every part of your organization and form the basis of your marketing strategy. If you have not already done so, work with a B2B copywriter to plot your strategy that yourContinue reading “Roadmap to B2B Digital Marketing Planning”

As B2B technology-oriented companies build out their marketing strategies and tactical plans, many CEOs and VPs of Marketing are still finding themselves asking the following question: should our organization be on social media? The answer is: absolutely! In a recent B2B technology content marketing report, 96% of those surveyed reported using social media content asContinue reading “B2B Social Media Marketing: Benefits and Strategy Roadmap”

Email marketing is commonly viewed as a cost effective marketing channel, however that should not imply that significant investments in this tactic are uncommon. Expenses in email marketing include list rental, email deployment programs, email deliverability services and list building initiatives, to name a few. It is one of those tactics that can be eitherContinue reading “Benefits and Best Practices of B2B Email Marketing”

Sales behaviors are changing, and leads spend more time online educating themselves before reaching out to your sales team. A solid content marketing strategy ensures your prospective customers have high quality resources to learn about your company and your offerings on their own. The purpose of content marketing is therefore to develop educational, entertaining orContinue reading “7 Types of Marketing Content That B2B Businesses Need”

The world of digital marketing is an ever-growing and evolving landscape filled with new technologies and best practices. Things will continue to evolve each year, but there are five core areas that should be the foundation of any successful, well-rounded B2B digital marketing strategy that you need a B2B copywriter for: Content Marketing Online MarketingContinue reading “5 Core Components of B2B Digital Marketing”